How to Scrape Ajio for Discounts, Deals, and New Arrivals

May 07, 2025

In the competitive arena of e-commerce, businesses must keep themselves abreast of changes in the market trends, discounts, and deals to be in the fray. One of India's popular online platforms presents a panorama of products in the categories of fashion, lifestyle, and beauty: Ajio. New arrivals, limited-time deals, and exclusive discounts frequently rekindle Ajio's course of stock, thus becoming a key source for the market intel of a competitive nature.

Web scraping helps in the bulk collection of information from websites. Scraping Ajio will offer potential insights such as discounts, new arrivals, and active campaigns. These insights will aid the striving business to mold its strategies according to market needs, change its pricing, and edge its competitors.

In this tutorial, we will talk about Ajio scraping to fetch discounts, deals, and new arrivals. We will highlight the need for scraping Ajio, the set of tools and technologies required, a step-by-step approach in scraping Ajio, and how to analyze the data to derive business-worthy insights.

Why Scrape Ajio for Discounts, Deals, and New Arrivals?

1. Real-time Tracking of Discounts and Deals

Ajio hosts regular flash sales, seasonal discounts, and exclusive offers on several products. Scraping Ajio's website for discounts is a plug to monitor real-time discounts. This plug will help keep track of the best offers, frequency of promo changes, and pricing patterns.

2. Mark New Additions

Ajio continuously adds fresh pieces to the inventory, ranging from the fashion category. Scraping new arrivals is a piece of data to keep businesses ahead of trends to see what products are being added to the platform to be updated in compliance with changing market preferences.

3. Competitive Intelligence

Through scraping the deals and discounts advertised by Ajio, firms can effectively analyze their rival strategies in terms of pricing. The data can then be used to assess whether Ajio pricing falls within the acceptable limit for any particular market or product category.

4. Pull Consumer Preference Intelligence

Scrap Ajio to find out how consumers feel towards discounts and new arrivals. Collecting this information enables businesses to analyze customer feedback and reviews in order to find out which segments of products consumers find interesting, as well as which discounts they find most appealing.

5. Further the Marketing Strategies

Accessing details associated with the product, deals, and prices enables businesses to effectively refine their marketing campaigns. You can change your promotional strategies based on competitor pricing, new arrivals, and current trends on Ajio.

Tools and Technologies for Scraping Ajio

1. Python Libraries for Web Scraping

BeautifulSoup – A Python library used to extract data from HTML and XML files. It is ideal for simple web scraping tasks where the HTML structure is relatively straightforward.
Scrapy – A more advanced Python framework that is useful for large-scale scraping. Scrapy is fast and efficient, supporting features such as crawling multiple pages, handling AJAX requests, and storing the scraped data in various formats.
Selenium –Selenium is a powerful tool for automating browsers. It’s particularly useful when scraping websites that rely heavily on JavaScript to display content dynamically (such as infinite scrolling or AJAX-based websites like Ajio).
Requests – This is a simple and easy-to-use HTTP library that sends GET requests to a website and returns HTML content, which can be parsed using libraries like BeautifulSoup.

2. Data Storage Solutions

CSV – Ideal for small-scale flat data
Databases – MySQL or PostgreSQL for larger volumes
JSON – Great for storing nested structured data

3. Captcha Solvers and Proxies

To prevent bots from scraping Ajio’s website, the platform may use anti-bot measures like CAPTCHAs or IP rate-limiting. Using services like 2Captcha or Anti-Captcha can help you bypass these measures. Additionally, rotating proxies can help prevent your IP address from being blocked by Ajio’s servers.

Ethical Considerations and Legal Aspects

1. Terms of Service for Ajio

It's imperative always to check a website's terms of service (ToS) whenever you are involved in web scraping, as most platforms prohibit any form of scraping. Ajio must have its specific rules on data extraction enforced using automatic means, and you should make sure that your actions do not violate them.

2. robots.txt

According to Ajio's robots.txt file, bots are allowed or not allowed to crawl certain pages or sections of the website. Scraping publicly available product data might not violate the robots.txt file, but ensure that your scraping activities do not put pressure on the server or interfere with the user experience.

3. Rate-Limiting

Incorporate rate-limiting within your scraping script so that Ajio's servers are not overburdened and your own IP gets blocked. This rate-limiting will guarantee that the bot executes requests at a normalized pace, imitating human browsing behavior.

4. Data Privacy

Obtain data by scraping from the public domain only. Do not scrape personal data like user information, payment info, etc., which might lead to legal liabilities.

Step-by-Step Guide to Scraping Ajio

Step 1: Inspecting Ajio’s Website Structure

Use Chrome Developer Tools (F12) to inspect elements like:

Product Name – <h1>, <span>, <a>
Price – within <span class="product-price">
Discount – often in <div> or <span>
New Arrivals – marked with special classes

Step 2: Sending HTTP Requests to Retrieve HTML

import requests
from bs4 import BeautifulSoup

url = 'https://www.ajio.com'
response = requests.get(url)
soup = BeautifulSoup(response.content, 'html.parser')

product_name = soup.find('h1', class_='product-name').text
product_price = soup.find('span', class_='product-price').text
product_discount = soup.find('span', class_='product-discount').text

print(product_name, product_price, product_discount)

Step 3: Handling Dynamic Content with Selenium

from selenium import webdriver
from selenium.webdriver.common.by import By
import time

driver = webdriver.Chrome()
driver.get('https://www.ajio.com')
time.sleep(5)

products = driver.find_elements(By.CLASS_NAME, 'product-tile')
for product in products:
    name = product.find_element(By.CLASS_NAME, 'product-name').text
    price = product.find_element(By.CLASS_NAME, 'product-price').text
    discount = product.find_element(By.CLASS_NAME, 'product-discount').text
    print(name, price, discount)

driver.quit()

Step 4: Scraping New Arrivals

new_arrivals = driver.find_elements(By.CLASS_NAME, 'new-arrival-badge')
for new_product in new_arrivals:
    name = new_product.find_element(By.CLASS_NAME, 'product-name').text
    print(f'New Arrival: {name}')

Step 5: Storing Data for Analysis

import csv

data = [
    {'Product Name': 'Leather Jacket', 'Price': '₹3,999', 'Discount': '30%'},
    {'Product Name': 'Blue Jeans', 'Price': '₹1,299', 'Discount': '10%'}
]

with open('ajio_data.csv', mode='w', newline='') as file:
    writer = csv.DictWriter(file, fieldnames=['Product Name', 'Price', 'Discount'])
    writer.writeheader()
    writer.writerows(data)

Conclusion

Scraping Ajio to fetch data for discounts, deals, and new arrivals would provide businesses with an idea about recent trends and price strategies in the fashion and lifestyle vertical. Data extraction automation helps monitor the platform's dynamic price changes and design plans around them to stay ahead in the market shift, thus making informed decisions about the business products and price strategy.

While scraping, keep in mind the ethical aspects and laws governing the particular activity. Follow Ajio Terms of Service and Robots.txt, use rate limiting, and avoid overusing their servers. The right tools and strategies used can increase your competitive intelligence capability and market research capacity by far when tagging in Ajio.